Kim Kardashian and her husband-to-be / baby daddy Kanye West just landed on the cover of Vogue magazine (U.S. edition), which is supposed to the world’s most influential fashion magazine. Back in 2007, I thought her fame would fizzle out after 15 minutes, but it seems that it’s only strengthened over time. Now, the girl who used to arrange attention-hungry socialite Paris Hilton‘s closet has reached the pinnacle of fame.
According to Forbes, Kim Kardashian’s net worth is estimated at $10 million in 2013. From a sketchy sex tape to a business and media empire, you have to admit that Kim Kardashian has had one heck of a career trajectory with plenty of ups and downs.
What are some career lessons we can learn from her rise to a business mogul?
1. Who you know matters
Kim Kardashian first garnered media attention by hanging out with famous people. As Paris Hilton’s close friend and personal stylist, they were often spotted and photographed together. She also briefly dated former boy band crooner Nick Lachey (when he was still relatively famous) as well as quasi-famous singer Ray J.
While it’s quite unclear how exactly the Kardashians got their own show, reports suggest Kathy Lee Gifford, who is Kris Jenner’s long-time friend, and / or Ryan Seacrest knew the family and thought they were quirky enough to deserve their own show. Whatever the actual story was, famous people with good connections were involved.
Therefore, your connections and the strength of their connections matter tremendously. Whether you want to be a reality TV show star, a C-suite member, or a billion dollar start-up founder, knowing the right people is one of the most important things you can do to build a successful career.
2. Turn lemons into lemonade
This is probably Kim Kardashian’s biggest strength. Having a private home video leaked for the world to see is probably every person’s worst nightmare. Instead of hiding in a hole (which would be my natural reaction), she milked every ounce out of that limelight. She immediately signed up for a reality TV show and a Playboy cover. In fact, she changed the narrative. Instead of having the world focus only on the trashy nature of a sex tape, she opened the doors to her family, showing the world her other dimensions as a sister and a daughter.
Whenever we may face a bump in our career, it’s important to look at all angles to see how you can turn an impossibly bad situation into a good one. If you’re fired, then will this finally gives you a push to start your own business? If you have an awful manager, then can you learn how to be a good one?
3. Be vulnerable
Humans are social animals. We are hard wired to connect to each other. Being vulnerable, we admit that we are imperfect and that we have weaknesses. We drop our shield and open a door for others to connect. People want to connect with, help, and like others that show their vulnerable sides.
While Kim Kardashian lives the life of the rich and famous, she let’s the world see her vulnerable sides as well. For someone that has a team of hair and make-up experts, she often walks around paparazzi-infested L.A. with no make-up. On her reality show, she openly cries (in a less-than-beautiful way). People like that. People like to see her in good times and bad. It makes people feel like they know her and that she is approachable. Perhaps that’s why she’s a tabloid obsession for so many years.
At work, it’s important to understand and admit your limitations. I don’t mean list all of your weaknesses to your colleagues. In a situation when you can’t get the information or can’t learn quickly, you need to ask for help. This will not only help you accomplish your task better and faster, but also allow you to learn more effectively. Another bonus is that it forms a stronger connection with someone else, building your network.
4. Build a strong personal brand
In addition to a hit TV show, the Kardashians have their own clothing line, make-up collection, boutique clothing stores, fragrances, fitness videos, and more! They have managed to build an empire around the Kardashian name. They’ve done so by becoming masters of media. They are everywhere all the time, keeping their brand relevant and top of mind. Kim Kardashian has over 20 million Twitter followers and 13 million Instagram followers.
They’ve also learned from past lessons. In the beginning, they endorsed almost everything under the sun from alcohol to diet pills, diluting their brand and credibility. Now, they seem to have found their niche and focused their business endeavors on beauty and fashion.
Self-promotion at work is a necessary evil. People will not consider you for new opportunities or exciting projects unless you promote the good work that you’ve already done. You not only need to be top of mind for managers, but you also should build a reputation for a particular skill / expertise. When a senior manager thinks she really needs somebody to get a particular job done well (e.g., run a marketing campaign or start a new business), then your name should be one of her first thoughts.
5. Take chances
The Kardashians have a multi-million dollar empire because they saw opportunities and took them. Some worked out (e.g., her fragrance) and some didn’t (e.g., her song “Jam”).
The lesson here is the more calculated risk you take, the higher your likelihood is to succeed. You basically won’t know until you try. The next time at work, sign up for a new project, work with someone new, or just think differently. If you try and fail, then try again and do things differently.